Smart Desk Model C

Client | Livecopper

Year | 2021

Sector | Consumer electronics, smart home

Link | https://livecopper.com/smart-desk-summary/

The Smart Desk Model C is a desk accessory consolidating all laptop connections into one plug, while optimizing your workstation for conference calls, voice commands, environment monitoring and other user-enabled functions.

The Brief

Livecopper, a startup aspiring to lead the market for smart desk accessories, approached Keydesign to design their first-generation products with a clear vision of future growth, keeping costs and functionality in balance. The first product, Smart Desk Model C needed to spearhead the brand as an innovative and hacker-friendly smart accessory.

Solution

Livecopper’s target audience consists of Apple product users who are also hackers/gamers. These two worlds had to be integrated into Livecopper’s visual identity. The result is a clean design, composed of aluminum and glass, that features a glowing light, embodying the rebellious spark of independence that represents the hacker ethos. These first-generation products required a well-defined vision and direction, along with an understanding of achieving that vision without breaking the budget, so that Livecopper can bring its products to market and succeed in their long term growth plans.

Services

design research

ideation

branding and identity

user-centered design

prototyping

3D CAD modeling

design for manufacturing (DFM)

photorealistic rendering

color

material

finish selection (CMF)

design documentation (tech pack)

collaboration with engineers and developers

manufacturing support